Take a Career Leap with Canadian Technology College

canadian-technology-college

Canadian Technology College has been providing expert-led education in the IT industry since the 1990s. They offer courses that give their students the skills they require to find jobs in the information technology, business and healthcare fields.

canadian-technology-college

The Engineering courses offered by Canadian Technology College are unique to private colleges, especially the diploma program Computer Aided Design and Drafting that covers over ten engineering design software such as: AutoCad, CATIA and others, plus provides solid knowledge in Draft reading.
The Greater Toronto Area is the financial and business heart of Canada, therefore their business courses, such as the Business Management – Administration diploma, are perfectly suitable for students who are looking for a career in business. Knowledge of different types of businesses and structures, knowledge of accounting and essential management skills and improving business functions is a trademark of the Canadian Technology College graduates from this diploma program.

canadian-technology-college

Their most unique program for Internet Technology industry is Testing & Internet Technology diploma course. That program is developed and led by highly qualified specialists with many years of work experience in software programming and testing. Knowledge of many in-demand automation-testing tools, program languages and an in-depth understanding of manual testing make their graduates stand out in the job market.

One of the most important activities of the Canadian Technology College is to assist their students in finding a placement, therefore they are always looking to partner with businesses.

For more information, visit their website: www.ctcollege.ca, call 416.663.0665, or, e-mail them at study@ctcollege.ca.

Simplifying Cybersecurity for Small and Medium-sized Businesses

January 01, 2020

Based in DUKE Heights and with over 25 years of experience in IT security, Akouto provides managed cybersecurity solutions specifically designed for small and medium size business. Many small businesses simply don’t have the resources for enterprise-grade solutions even though they share many of the same risks. Akouto’s business objective is to provide enterprise grade cybersecurity features at affordable prices.

Cybersecurity is often poorly understood and many businesses are unaware of the legal responsibilities of protecting client data and financial costs of unplanned downtime caused by a data breach. Phishing emails, ransomware and malware have made it more difficult and complex for businesses to stay ahead of the daily online threats.

Akouto works with their clients to simplify the process and provide a cybersecurity solution that fits the clients’ business needs. Their solution is actively monitored by cybersecurity experts who regularly identify threats and work to quickly contain and resolve issues so that their clients can focus on the task of running their business.

To learn more about how to protect your data and to take advantage of Akouto’s exclusive promotion for the Duke Heights BIA community, contact (416) 828-5968 or email Akouto at info@akouto.com.

 

Exciting Winter Break Camp at Active Kids Zone from Dec 23, 2019

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Dec 01, 2019

When school’s out, Active Kids Zone is the place to be! Conveniently located near Steeles Ave and Alness St, we take the worry out of what your children are going to do for FUN with their time off school. Especially when you are stuck at work! Offered for ages 5 to 12 years old, Active Kids Zone’s Winter Break Camp is action-packed with sports and organized games, crafts and ceramics, cooking, karaoke, fun zone and much more! Pre-registration is required.

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Camp runs from Monday, December 23, 2019 to Friday, January 03, 2020 (Closed December 25 and January 01).

Weekly Cost is $400 for all 8 days, or daily registration is available for $60. Register by Friday, December 20 and get their pre-camp registration price of $55 per day.

Visit www.activekidszone.com or call 416-650-5060 for more information and registration.

Don’t be stuck out in the cold, register your child for Active Kids Zone’s Winter Break Camp today!

Distill Laser Clinic is now open!

distill-laser-clinic

distill-laser-clinic

Dec 01, 2019

Distill Laser Clinic is a cosmetic clinic offering only Health Canada and FDA approved technology in laser hair removal and skin treatments. The team at Distill Laser Clinic has 20 years of combined experience.

The new state-of-the-art Laser Clinic facility offers hair loss, photo rejuvenation, skin tightening, scar removal, wrinkle treatments including injectables, chemical peels, microdermabrasion, laser hair removal and much more.

Distill Laser Clinic is located at 1275 Finch Avenue West, suite 407 in North York. The facility has convenient underground parking perfect for patient privacy.

To book an appointment for a free consultation, please contact Distill Laser Clinic at 416-398-4000 or email them at info@distilllaserclinic.com.

Security Services for DUKE Heights BIA

duke-heights-security-patrol-car

duke-heights-security-patrol-car

Dec 01, 2019

Doing business has never been safer in Duke Heights as we provide security services for Duke Heights BIA members 7 days a week.
Since its inception, DUKE Heights BIA has been providing its members with the Security Mobile Patrol Service. The goals of the program are to maintain and increase the property values, increase safety and reputation and reduce cost associated with crime, vandalism and theft. More than 600 businesses located in the BIA are already making use of the DUKE security services and the number is increasing.

Interested BIA member can sign up and receive the following free services:

  • Patrol dispatches
  • Patrols of your property
  • Alarm response
  • Safe walk program
  • By-law infraction notification

If you operate a business in the DUKE Heights area and would like to sign up for the DUKE security services, visit the BIA website and submit the signup form.
https://dukeheights.ca/members/security-services/

DUKE Law – Our Free Legal Information Service is back!

legal-information

legal-information

October 01, 2019

In partnership with Osgoode Law School we are bringing back the DUKE Law service which provides free legal information to the DUKE Heights BIA community and beyond.

Whether you are a start-up, a small business owner or an entrepreneur, DUKE Law can be your first-hand resource in finding answers and clarifications to the legal aspects of any business query.

Mark your calendar as DUKE Law is set to reopen its doors from October 9th, 2019! The DUKE Law team equipped with Osgoode Law School students will be available for answering your questions.

Disclaimer: DUKE Law service is available to be accessed only for free legal information and it cannot be substituted for legal advice from a trained legal professional.

Questions, comments or concerns? Let us hear from you.

Know your Customers – Understand where you need to focus your marketing efforts

marketing-article
October 01, 2019
Written by: Atul Oka, Senior Director of Strategy and Business Development, DUKE Heights BIA

marketing-article

Creating effective marketing messages, while sounding simple, is in reality one of the most difficult things to define because all prospective customers, are not all cookie cutter versions of each other. Every potential customer is different, with different wants, needs and aspirations. Do we know which customers are more likely to buy from us? Do we actively market to them, or do we try and reach all our potential customers by spreading our marketing message as wide as possible?

Our approach depends on what we hope to achieve with our marketing efforts. Traditionally marketing is aimed either at brand awareness, or sales.

Marketing for brand awareness is used to create and maintain visibility of our brand. It keeps our brand top of mind with potential customers and ensures that our company is well understood and positioned. Let’s take two brands owned by the same company but with very different positioning. Jaguar and Tata Motors are both part of the Tata Group. The Jaguar brand is perceived as an aspirational brand while Tata Motors is perceived as a lower cost, value for money brand. If you are planning on marketing for brand awareness, you need to be clear about what you want your brand to stand for.

Most small businesses however need to focus on targeted marketing to boost sales. But, how do we reach, and sell effectively, to our potential clients? Let’s take an example of a product or service from the same company and how it can apply to different markets. Imagine that you are a home baker that has a passion for cakes. Your biggest selling items are children’s birthday cakes and wedding cakes. To whom, and how, will you market each of your products? Ask yourself, who makes the purchase decision, and what type of media do they usually consume.

We all know that the bride has the final say for any wedding cake, so in this instance you know you need to target potential brides. Where would you advertise to make sure that you reach this target market? In bridal magazines and websites of course. Advertising on your community radio station might reach more people, but what percentage of listeners are actually looking for a wedding cake? Radio advertising may reach more people but will not translate into more sales.

Children’s birthdays are usually planned by moms, so how would you reach this market? Your best bet here, would be to advertise at party venues and party supply shops. You should note however that when it comes to small business, word of mouth is your most powerful marketing tool, so make sure that each and every client is satisfied with your service.

Wonder how we keep our clients satisfied? We will explore how to measure client service in our next article.

How this business transformed their brand for a year of growth, with $2500 in free funding

big-slice

big-slice

October 01, 2019

Last month we showed you how to secure $2500 in funding to grow your business with a Provincial grant which has no payback requirement. You can read more here.

Today we look at how a small business many of us may know, was able to use the grant to transform their brand and create a comprehensive growth strategy for the next 12 months.

The “Big Slice” has been serving Toronto with Italian food for close to 40 years. The founder Giuseppe Luciano helped pioneer the selling of pizza by-the-slice!

big-slice

They opened a second location a couple years ago and needed help to boost sales at both locations. Guiseppe’s son Sebastiano secured the grant and put the money towards a new brand and website that both locations could benefit from. You can see it here.

In addition, they were able to develop a strategy to-

  • grow their reputation and ratings on google (already working);
  • develop 2 types of easy-to-make content to engage their customers;
  • develop a strategy to double their most profitable revenue stream;
  • develop a 52-week brand strategy to grow their loyal customer base.

They were able to do all this with a financial boost from the grant, which is still available to businesses like yours, regardless of which industry you’re in.

If you think your business needs a new website, brand or digital strategy, please fill out the form below.  We’ll put you in touch with an expert that can show you how to secure the grant, as well as grow your brand and business.

Submit Your Contact Information

Can your business benefit from six months of free marketing?

getintheLoop_duke-heights-bia

getintheLoop_duke-heights-bia

October 01, 2019

If your business is within the Duke Heights BIA, and offers existing products or services directly to consumers, you may be eligible to apply for 6 months of FREE marketing and promotion.
The Duke Heights BIA has partnered with mobile marketing company GetintheLoop to offer 15 businesses the opportunity to reach thousands of new customers in a landmark pilot project aimed at boosting marketing, sales and awareness of some of the great businesses we have in the area.

The GetintheLoop platform allows businesses to create and post their products or services on their fast-growing mobile marketing platform, which will automatically expose your business to over 10 000 active consumers in the region, and over 500 000 through partner networks.

If you are interested in taking advantage of this limited offer to boost your business, Contact the Duke Heights BIA at business@dukeheights.ca or complete the application form on our website. Applications will close on 25 October 2019 or as soon as 15 qualifying businesses have been selected.

GetintheLoop form submission

 

20% of Ontario Digital Transformation Grant have already been distributed – Apply Now!

 

July 01, 2019

Why Your Business Needs to Go Digital

Reason # 1:
Researches show that 36 cents out of every dollar spent in-store in retail shopping is influenced by digital devices. (Deloitte)

Reason # 2:
Digital Main Street makes it easy! Digital Main Street is a free online platform which gives businesses recommendations on how to get started and which tools they can use to increase sales and engage more customers online.

Reason # 3:
Exclusive Deals are available from trusted vendors. Digital Main Street encourages digital vendors to offer exclusive deals, discounts and free trials to main street businesses.

The Toronto Association of Business Improvement Areas (TABIA) and the City of Toronto have developed Digital Main Street as a platform that can help you better understand the digital tools your business should be using.

Digital Transformation Grant Program

The Digital Transformation grant provides $2,500 to each qualifying small main street Ontario business to purchase and adopt digital tools and technologies. There are ONLY 2000 grants available until March 2020, so apply EARLY. To start the process to apply for a Digital Transformation Grant, visit the program information page on the Digital Main Street website.

Whether your business needs a website, a new point-of-sale or digital inventory system, or just needs to become more visible online, by joining you will receive a free digital assessment for your business, learn how to adopt digital tools and get connected to vendors offering deals and discounts for the BIA members.