Duke Heights BIA marks four years of partnership with York University

July 01, 2019

Over the last four years, businesses in the Duke Heights BIA have partnered with the University to provide York students with extraordinary experiential learning opportunities, while receiving innovative marketing expertise at no cost to their organizations.

Recent experiential education projects by York University showed that even small investments into the community by students have a substantive and positive effect on local businesses. Combining academic and community networks has increasingly become a pillar of the university.

“It’s clear that our long-term partnership with Duke Height BIA has been extremely beneficial to our marketing students and the businesses they engage with,” said Karlene Case, Senior Experiential Educational Program Coordinator with the Faculty of Liberal Arts and Professional Studies.

“Our marketing students provide real, tangible benefits to organizations. They bring the skills needed to tackle marketing challenges and develop strategies to improve everything from client retention to brand awareness,” she added. “The Faculty continues to partner with the Duke Heights BIA and invites local businesses to tap into bright marketing minds for the upcoming Fall 2019 semester.  The relationship forged between York and the BIA is truly symbiotic and represents a real “Height of Opportunities.”