Research shows you may be losing customers without knowing it

digital-transformation

November 01, 2019

We now live in a digital world, and as the internet and digital technology both become more deeply rooted in the basic functions of human life, this creates major implications for all businesses, regardless of industry.

Research from Stanford University and Blue Corona Analytics has revealed 2 key findings for business owners:

  • 75% of people admit to making judgments about a company’s credibility based on their website’s design.
  • 80% of consumers research a business online before making a purchase.

This means that even business owners’ in-store sales are still at the mercy of the internet. This is why successful businesses make it a priority to invest in a compelling website; because a website is often the first impression to potential new customers.

When potential clients search your business or see your ads, they usually end up at your website. If it’s compelling, it can win you customers. If it’s not compelling or not as good as your competitor’s website, or if you simply don’t have one, then you are likely losing customers without even knowing it.

This is one of the reasons why more and more businesses in DUKE Heights are taking advantage of the $2500 grant to help fund a new website and improve their business reputation. The good news is that this government approved grant does not have to be paid back (it’s a grant, not a loan), and it’s quite easy to apply for. If your business needs a new website, this may be a great opportunity for you to get an extra $2500 to get started and make sure you aren’t losing customers online.

If you’d like to find out if you qualify, and how you can secure the grant, please reach out to us or fill out the form and we will be happy to answer your questions.

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